Beautyrest set to launch a stand-alone hybrid mattress line; retailing from $999 to $2,299.
Beautyrest announces their ‘largest brand launch ever’ at Vegas Market. We will see new product launches within the Beautyrest Black, Beautyrest Silver, and Beautyrest Complete product lines. Within these models, we will also see the launch of new hybrid models. With a newly developed customer-centric model, customers will experience the Beautyrest lineup online and offline with a completely seamless communication/marketing strategy. Direct, straightforward language that’s easy to consume and memorable. There will be 13 Beautyrest Silver models ranging in price from $699 to $1,099. This lineup will focus on support, cooling, and comfort. The prior BeautySleep lineup will be replaced with the new Beautyrest lineup with retail pricing ranging from $399 to $699.